Résumé

Hi, I'm Emilie. Your content doesn't just need to be translated. It needs to feel credible, desirable and relevant to French consumers. Because what matters isn't only the wording. It's how your brand is perceived. I help beauty, fashion and lifestyle brands adapt their voice for the French market while maintaining brand consistency across every touchpoint. From product pages and UX to campaigns and e-commerce content, I refine messaging so it aligns with the way French consumers evaluate products, interpret claims and make buying decisions. Because what works in English doesn't always create the same reaction in French. A message can be perfectly translated and still feel unfamiliar, overly direct or simply out of place. And that's often where engagement, trust and conversion begin to weaken. My work focuses on: • Product pages • UX and microcopy • Brand and campaign messaging • E-commerce content • French market adaptation I work primarily with beauty, fashion and lifestyle brands expanding into or growing within the French market. If it doesn't feel French, it won't sell. Portfolio: erftraductions.com/portfolio Contact: contact@erftraductions.com

Éducation

• Localization — Women in Localization (1/1/2023 - 1/1/2036)
• Content Writing For Translators, content writing — Content Writing for Translators – Natali Lekka (2/1/2023 - 3/1/2023)
• Traduction médicale - Médecines alternatives — Edvenn (3/1/2023 - 5/1/2023)
• BA, English — Université de Haute-Alsace Mulhouse-Colmar (1/1/2003 - 1/1/2004)
• Degree, Communication services and networks — iUT Nord Franche-Comté (1/1/2001 - 1/1/2003)
• High School Diploma, année en immersion totale — Timberlake High School (1/1/1998 - 1/1/1999)

Expériences professionnelles

• French Market Voice for Beauty, Fashion & Lifestyle Brands chez ERF (6/1/2017 - )
  France · Remote
  
  I support international beauty, fashion and lifestyle brands entering or growing within the French market.
  
  My work focuses on one thing: making content perform in France.
  
  Not just linguistically accurate, but credible, clear and aligned with French consumer expectations.
  
  Because what works in the US or UK doesn’t always translate in perception.
  
  In France, conversion often depends on:
  • precision of tone
  • clarity of structure
  • level of detail and proof
  
  That’s where many localized experiences start to weaken.
  
  I mainly work on:
  • Product pages and e-commerce content
  • UX and conversion-focused microcopy
  • Brand messaging and tone of voice
  • Transcreation and market adaptation
  
  Across websites, campaigns, email and retail touchpoints.
  
  With a focus on content that feels native to the French market while maintaining brand consistency.
• French Marketing Localization · Luxury Fragrance & Beauty chez TOM FORD BEAUTY (10/1/2025 - )
  
  
  I collaborate on the French localization of marketing content for Tom Ford Beauty, adapting luxury fragrance and beauty storytelling for the French market.
• French UX & Product Localization – Wiser App chez HubX (7/1/2025 - )
  
  
  French localization of product content, UI text, and in-app messaging for the Wiser learning app. My work focuses on clarity, tone, and user confidence, supporting a smooth and intuitive experience for French users.
  
  Key contributions:
  • Localized UI, onboarding and feature descriptions
  • Refined microcopy for better usability
  • Ensured terminology and tone consistency across the app
• French Localization Partner – Simple Life App (UX & Product Content) chez Simple Life App (1/1/2024 - )
  
  
  Ongoing French localization for UX flows, product content, and email journeys, ensuring a consistent and reassuring experience for French users.
  
  Key contributions:
  • Localized app features and user flows
  • Clarified messages to improve user guidance
  • Delivered French copy that aligns with the app’s tone and purpose
• Volunteer French translator chez Translators without Borders (1/1/2018 - )
  Remote
  
  Volunteer French translator for humanitarian and non-profit organizations, supporting clear and accurate communication on sensitive topics.
• Department Manager – Retail & Customer Experience chez Intermarché (11/1/2004 - 1/1/2016)
  
  
  Managed a retail department for 11 years in a major French supermarket chain, developing strong expertise in customer behavior, in-store communication, and commercial strategy.
  
  This experience gave me a deep understanding of how French consumers make decisions, what builds trust, and how messaging influences purchasing behavior — insights I now apply in my work in marketing localization.

Compétences

• Mobile Apps
• SaaS
• Lifestyle Brands
• Beauty Industry
• Digital Content
• Content Design
• Email Copy
• Product Descriptions
• Social Media Copy
• E-commerce Copy
• Marketing Copy
• Linguistic Quality
• Content Review
• Style Guide Consistency
• Quality Assurance
• Proofreading
• Content Editing
• Editing
• Creative Writing
• Tone of Voice
• Brand Voice
• Editorial Writing
• Content Strategy
• Storytelling
• Brand Writing
• Content Writing
• Microcopy
• UX Writing
• Copywriting
• Terminology Management
• Cultural Adaptation
• UX Localization
• Website Localization
• Marketing Localization
• App Localization
• SaaS Localization
• Product Localization
• Localization
• Transcreation
• English to French translation
• French localization
• Marketing translation
• MTPE
• Subtitling
• French
• localization
• Marketing
• Commerce
• Transcréation
• Phrase Suite
• memoQ translator pro
• memoQ server
• Glossaires
• MemoQ
• Rédaction
• Mode
• Bien-être
• Humanitaire
• rédaction de contenu
• Language skills
• post-edition
• Microsoft Office
• Recherche par mot-clé
• Localisation de sites web
• Traduction anglais-français
• Optimisation pour les moteurs de recherche (SEO)
• Révision
• Traduction technique
• Traduction
• Français
• Multilingue
• Langues étrangères
• Correction de texte
• Anglais
• Services linguistiques
• Linguistique
• Relecture
• Localisation linguistique
• translation
• traduction
• Typography
• Color Design

Langues

• Anglais - Full professional proficiency
• Français - Native or bilingual proficiency